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Catalyst Event Coaching

The Science of Events

At Catalyst Event Coaching, we empower nonprofits and small businesses through training to execute successful events. The execution of successful events can be achieved by training, coaching, and event management services. We also provide consulting options to help you select an events team or individual. With over 15 years in the events industry, combined with formal education, we deliver tailored solutions for your team.

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Why Choose Us?

From Event Coaching and Strategy to Consulting, Catalyst Event Coaching is here to meet the needs of our client and provide an amazing experience.  


Whether you’re a small, local business or a multinational corporation, we can help you reach new levels of success. Our programs and services are tailored to the client and are the "catalyst" to having a successful event. We also assist in setting metrics or key performance Indicators (KPIs) based on the purpose of the event and return on Investment (ROI).

Event Coaching & Strategy



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About the Founder


Shameka Allen-Lane, founder and C.E.O of Catalyst Event Coaching LLC, is an event coach and consultant that combines her love for events and education to empower others with the knowledge of effective event management.

Being a leader in a student-managed nonprofit membership organization introduced Shameka to events on a large scale and she immediately fell in love. She then shifted gears and pursued a formal education, along with certifications around event management.

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