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Learn More About Catalyst Event Coaching
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The Science of Events

At Catalyst Event Coaching, we empower nonprofits and small businesses through training to execute successful events. The execution of successful events can be achieved by training, coaching, and event management services. We also provide consulting options to help you select an events team or individual. With over 15 years in the events industry, combined with formal education, we deliver tailored solutions for your team. 

 

Whether you’re a small, local business or a multinational corporation, we can help you reach new levels of success. Our programs and services are tailored to the client and are the "catalyst" to having a successful event. We also assist in setting metrics or key performance Indicators (KPIs) based on the purpose of the event and return on Investment (ROI).

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Strategy and Event Coaching

Our Event Coaching and Strategy services utilize our Science of Events framework to help you structure your event strategy from planning to completion, tailored to the specific needs of your team.

Our Strategy services can be as expansive or specific as needed. The service can focus on a specific component, such as budgeting, a full financial management strategy, or overall event strategy that includes all the pillars of our framework.

Through our Event Coaching service, we help you establish clear goals and objectives for your event, and then support you in meeting the milestones to successfully execute the event.

Event Coaching is offered as monthly project packages that include pre-, during, and post- event support.

In Person Event Management

Our event Management service involves administering your event from start to finish. From setting goals, to organizing finances, logistics planning and execution, and all the way to evaluation, we oversee your full event for you. 

For the success of your business and event, it is vital that you hire a consultant that stays knowledgeable on current trends, knows your purpose, and focuses on ROI. Whether you are in the private sector or a non-profit organization, our services are for YOU.

Virtual Event Management

Our event Management service involves administering your event from start to finish. From setting goals, to organizing finances, logistics planning and execution, and all the way to evaluation, we oversee your full event for you. 

For the success of your business and event, it is vital that you hire a consultant that stays knowledgeable on current trends, knows your purpose, and focuses on ROI. Whether you are in the private sector or a non-profit organization, our services are for YOU.

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About the Founder

SHAMEKA ALLEN-LANE, CMP

Shameka Allen-Lane, founder and C.E.O of Catalyst Event Coaching LLC, is an event coach and consultant that combines her love for events and education to empower others with the knowledge of effective event management.

Being a leader in a student-managed nonprofit membership organization introduced Shameka to events on a large scale and she immediately fell in love. She then shifted gears and pursued a formal education, along with certifications around event management.

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